Affiliate marketing is a performance-based digital marketing strategy that involves a partnership between businesses (merchants) and individuals or other businesses (affiliates). In this model, affiliates promote the products or services of the merchant through various online channels, such as websites, blogs, or social media. Affiliates earn a commission for every sale, click, or lead generated through their marketing efforts. This arrangement creates a mutually beneficial relationship, as merchants gain increased exposure and sales without upfront advertising costs, while affiliates earn revenue based on their marketing success. Affiliate marketing is known for its cost-effectiveness, scalability, and the potential for passive income. It provides a win-win scenario where affiliates leverage their online presence to drive traffic and sales for merchants, creating a dynamic and collaborative ecosystem in the digital marketplace.